SPORTS WATER

“THE CHOICE IS CLEAR”

The Position

For more than 100 years, the New York Yankees & Boston Red Sox have represented excellence in sports at the highest level. Sports Water lives up to this standard of excellence in their bottled water. Sports Water is bottled right at the source, drawn from a natural mountain spring separated by 1500 acres of protected natural land.

The Strategy

Attracting generations of fans who’ve embedded their core beliefs and values into a national past time we’ve all heard and loved. A branded necessity that ensures our livelihood. We’ve conceptualized and presented the future of what’s to come from a brand like this.

What We did

Art Direction

Research

Brand Messaging

Brand Strategy

Brand Identity

Packaging Design

Photography

Video

Digital Media Strategy

Client Activation

Male athlete in a Go Sports Water branded tank top and cap hydrating with a Go Sports Water bottle at a baseball field, a lifestyle brand campaign produced for Go Sports Water, a client of Digital Media Strategist and Creative Director Leonard "Lenny
Two female fans in Boston Red Sox jerseys holding co-branded Go Sports Water bottles at Fenway Park, with the iconic Red Sox scoreboard in the background, an MLB fan lifestyle campaign produced for Go Sports Water, a client of Digital Media Strategis
"The Choice Is Clear" Boston Red Sox MLB playoffs promotional graphic featuring a co-branded Go Sports Water natural spring water bottle, produced for the 2018 MLB Postseason (October Baseball). Creative Direction and campaign design by Digital Media
"BX Bombers The Choice Is Clear" New York Yankees MLB Playoffs promotional graphic featuring Go Sports Water's officially licensed Yankees co-branded natural spring water bottles set against an NYC subway map with the B, D, and 4 trains marking the r

Video campaign for Go Sports Water's NY Yankees and Boston Red Sox bottles. A summer ballgame shoot in Central Park, NYC. Directed and shot by Lenny Kats.

Exhibition booth for Sports Water featuring drink refrigerators, a display screen, and branding with black and gray colors.
Sports Water x Disney branded water push cart, blue striped awning reading "One Water, Unlimited Magic," Mickey silhouette pattern wrap and a display tray of character-labeled bottles. By Leonard "Lenny Kats" Katsel
Sports Water x LEGO branded water push cart for American Dream, red and yellow striped awning with LEGO logo, brick-built mini-figure mural wrap and a tray of LEGO-labeled bottles.
Sports Water x Nickelodeon Rugrats branded water push cart for American Dream — striped awning reading "The Choice Is Clear," Rugrats character wrap and a display tray of branded bottles. By Leonard "Lenny Kats" Katsel
Sports Water Toronto Blue Jays branded water bottle, white bottle with the Blue Jays, diagonal navy and red sash, and a navy cap. By Leonard "Lenny Kats" Katsel
Sports Water Arsenal FC branded water bottle, white bottle with the Arsenal crest, diagonal gold, red and navy bands, and a red cap. By Leonard "Lenny Kats" Katsel
Sports Water Real Madrid branded water bottle, white bottle with diagonal blue stripe wrap, club crest at center and a navy cap by Leonard Lenny Kats Katsel.
Chicago Cubs branded water bottle design for Sports Water, diagonal sash label system and cap treatment. Packaging and product design by Leonard Lenny Kats Katsel.
Sports Water x Disney pole banners, paired lamppost banners reading "One Water, Unlimited Magic," showing the Disney character-pattern bottle and the Marvel bottle against a blue sky. By Leonard Lenny Kats Katsel
Sports Water x Disney out-of-home ad, illuminated street billboard at night reading "One Water, Unlimited Magic," with a character-pattern bottle in a water splash. By Leonard Lenny Kats Katsel