Social media mARKETING

Helping brands and agencies grow their online presence through content strategy, creative direction, platform management, and performance-driven campaigns.

Meta views

18M+

Ad Spend Managed

$350K

TikTok Followers (Organic)

100K+

TikTok Engagement

9.44%

Followers in First 24hrs

10K+

(Organic) TikTok Views

3M+

Case Study

Graphic announcing Sara Carter confirmed as Drug Czar, with her portrait over the ONDCP seal and the headline America is Back, designed by Leonard Katsel | Lenny Kats

ONDCP

  • ONDCP communicates complex national drug-policy and public-safety priorities to broad audiences. The challenge was to create content that remained accurate and mission-aligned while being timely, visually compelling, accessible, and optimized for platform-specific engagement.

  • • Lead social-media and digital-content strategy across six platforms.

    • Produce and edit short-form video, photography, graphics, social copy, newsletters, and public-facing communications.

    • Develop social-first content formats for organic reach, audience growth, and rapid-response messaging.

    • Support paid-media creative and Meta campaign execution.

    • Track performance data and use findings to refine creative formats, publishing strategy, and audience engagement.

    • Coordinate content with senior leaders, policy teams, production vendors, and external partners.

  • Metric Results:

    Total views 24M+

    Paid media managed $350K+ at ~$0.02 CPV

    Paid views 18M+

    X monthly impressions 275K → 1.83M (6.6×)

    X total impressions 4.2M (Nov 2025 – Mar 2026)

    Net new followers 10,700+

    Peak single day 371K impressions · 1,846 follows

Outdoor scene with a portable speaker placed on a brick ledge, snow on the ground, and blurred trees and sunset in the background.

Altec Lansing

  • Description Altec Lansing needed engaging social content that could compete for attention in a crowded consumer-audio market. The creative needed to feel energetic, current, and platform-native while maintaining a consistent visual identity across campaign assets. The objective was to create content that strengthened audience connection, encouraged social engagement, and supported the brand’s presence across digital channels.text goes here

  • Art Director / Creative Lead

    • Led art direction and visual campaign development.

    • Developed social-first concepts, messaging, and creative direction.

    • Directed photography, video, talent, styling, and on-set production needs.

    • Designed campaign graphics, social assets, and digital marketing deliverables.

    • Edited visual content and prepared final assets for platform-specific publishing.

    • Collaborated with clients, creative team members, and production partners to manage timelines, feedback, and delivery.

    • Helped lead a five-person creative team across concepts, production workflows, and multi-channel campaign execution.

  • RESULTS The campaign generated 60K+ Instagram likes through social-first creative, visual content production, and campaign execution. The work strengthened Altec Lansing’s social presence through recognizable, engagement-focused content designed for a consumer-audio audience.

    60K+ Total Instagram Likes Generated

    1,969 Average Likes Per Post

    24 Average Comments Per Post

    25K+ Instagram Followers

Jaeson Jones speaking on Mexican cartels impact on U.S. border security and American communities during national tour presentation

Jaeson Jones

  • The subject matter was complex, fast-moving, and often difficult for general audiences to understand. Traditional reports and long-form interviews could provide depth, but they were not always optimized for social discovery, short attention spans, or real-time public conversation. The challenge was to turn complex threat-assessment and public-safety information into clear, credible, engaging content that could perform on TikTok and other social platforms without oversimplifying the message.

  • Digital Media Lead

    • Built and managed TikTok strategy, content planning, publishing, and audience growth.

    • Produced short-form video, livestream content, graphics, reports, and visual explainers.

    • Developed content concepts, messaging, scripts, headlines, captions, and platform-specific edits.

    • Created rapid-response content around timely public-safety and threat-assessment developments.

    • Produced and supported live broadcasts, interviews, and national media segments.

    • Designed visual communications used in public reporting, briefing materials, and digital campaigns.

    • Managed creative production from idea development through filming, editing, publishing, and performance review.

  • 100K+ TikTok Followers Grown Organically

    3M+ Organic TikTok Views

    75K+ Organic YouTube Views on a Single Video

    20K+ TikTok LIVE Views

    2K+ TikTok LIVE Comments

    100K+ TikTok Followers