Jaeson Jones

“Be Safe”

Jaeson Jones is a retired Captain from the Texas Department of Public Safety, where he served as the Chief of the Texas Ranger Division's Intelligence and Counterterrorism unit. With decades of experience tracking Mexican cartel operations, border security threats, and transnational criminal organizations, he is one of the nation's foremost authorities on the cartels and their impact on American communities.

When I came on board, Jaeson had the expertise and credibility but lacked the digital infrastructure and media engine needed to amplify his voice on a national stage. He needed a full-scale operation, a professional web presence, a content strategy, a social media footprint, and broadcast-ready media production to match the urgency of his message.

The Position

The mission was clear: take one of the most knowledgeable voices on border security and cartel threats and make sure the country heard him.

Our strategic approach centered on three pillars:

1. Establish the Digital Foundation

  • Build a professional website that positioned Jaeson as a credible, go-to expert for media, policymakers, and the public

  • Create a central hub for his analysis, threat intelligence, and media appearances

2. Dominate the National Media Conversation

  • Develop a media production pipeline that could support rapid-turnaround live hits on national cable news

  • Position Jaeson as a recurring expert voice on the networks covering border security most aggressively

  • Build relationships and deliver broadcast-quality content that made bookers want to call back

3. Sound the Alarm Before the Crisis Hit

  • Produce a comprehensive threat assessment on Mexican cartels, human trafficking, and drug trafficking that laid out what was coming

  • Use social media as an early warning system — putting data, intelligence, and real-world reporting in front of the public before the mainstream narrative caught up

  • Get ahead of the story on the immigration surge and the overdose death epidemic while others were still ignoring it

The Strategy

What We did

Website Development

  • Designed and built a fully custom website from the ground up, serving as the central platform for Jaeson's brand, media library, and expert analysis

Media Production

  • Produced and coordinated live hit appearances on Fox News and Newsmax, handling everything from pre-production logistics to ensuring broadcast-quality delivery

  • Assembled footage, research packages, and produced content for Lara Logan's investigative programming on Fox Nation

  • Created a seamless production workflow that allowed Jaeson to go from briefing to broadcast with speed and precision

Social Media Management & Growth

  • Built and managed all social media channels from the ground up

  • Developed a content calendar and posting strategy that grew his audience and established him as one of the most recognized voices in the border security space

  • Created original graphics, video content, and data-driven posts that drove engagement and shares across platforms

Threat Assessment & Intelligence Reporting

  • Researched, compiled, and produced a comprehensive threat assessment covering:

    • Mexican cartel structures, territories, and operations

    • Human trafficking networks and corridors

    • Drug trafficking routes and the emerging fentanyl crisis

  • Published early warnings on the 2020 immigration surge and the spike in overdose deaths — analysis that proved ahead of its time as both crises exploded into national emergencies