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The Approach

The Restaurant is a young fresh take on American Cuisine, deeply rooted in New York City. Highlighting the finest quality produce we have right here in our locally sourced farms. We select the best ingredients the northeast has to offer and apply international approaches learned in New York City’s finest kitchens. This is a seasonal driven restaurant focused on elegant simplicity.

Our Motif

The Restaurant, in the heart of the vibrant Hell’s Kitchen neighborhood, is New York City's fast growing tourist attraction. With the completion of Hudson Yards recent opening, both locals and tourists alike are looking for new and creative dinning locations. Whether it be for a first date, celebration, office party or pre Broadway bite, The Restaurant is a place where memories are made.The Restaurant surprises with its contrasts. It’s a century-old building with a fresh, exciting atmosphere. It’s Reclaimed fare with an intriguing Modern twist. It’s a dining tradition that continually evolves and never rests on its laurels.

What We did

Art Direction

Research

Brand Messaging

Brand Strategy

Brand Identity

Photography

Video

Marketing & Activation

Web Design

Interior Design

Architecture

Visualization

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