ALTEC LANSING

“EVERYTHING PROOF”

The Position

Altec Lansing has been connecting people to sound since 1927. From wireless systems that go where you go, to headphones that make music personal, to speakers that keep your phone charged so you never miss a beat.

The Strategy

When moviegoers first heard actors' voices, Altec Lansing made it happen. When 450,000 people packed a farm in Woodstock, New York, Altec Lansing delivered the sound. When generations of music lovers wanted to get lost in it, Altec Lansing was there.

We built "Everything Proof" to carry that legacy forward, a platform built on the idea that Altec Lansing gear goes wherever life goes. Waterproof. Dustproof. Shockproof. Party-proof. Music may change; its power to move us doesn't.

What We did

Art Direction

Research

Brand Messaging

Brand Strategy

Brand Identity

Photography

Video

Digital Media Strategy

Client Activation

Group of young adults enjoying an Altec Lansing party karaoke speaker with colorful LED disco lights and dual microphones at a NYC rooftop event — an experiential lifestyle campaign produced for Altec Lansing, a client of Digital Media Strategist Leo
Woman controlling an Altec Lansing LED-lit Bluetooth party speaker on a NYC rooftop patio at sunset, a lifestyle brand campaign produced for Altec Lansing, a client of Digital Media Strategist Leonard "Lenny Kats" Katsel.

Altec Lansing rooftop campaign video shot in New York City. Creative direction by Lenny Kats for the brand's LED speaker and karaoke lineup.

Altec Lansing NYC Central Park lake campaign video. Creative Direction by Leonard "Lenny Kats" Katsel. Portable Bluetooth audio.

Altec Lansing CES 2018 campaign video from Las Vegas. Creative direction by Lenny Kats for the brand's Consumer Electronics Show activation.

Model and influencer @doroshina wearing rose gold Altec Lansing wireless headphones at the Bellagio Hotel in Las Vegas during CES, photographed by Leonard "Lenny" Kats Katsel
Post Malone smiling on the red carpet in a black fur-collared coat at the Maxim Super Bowl LII party. Photo by Leonard "Lenny Kats" Katsel for Altec Lansing.
Comedian Kevin Hart wearing a Philadelphia Eagles varsity jacket and green beanie receiving an Altec Lansing Bluetooth speaker at a Super Bowl LII event. Photo by Leonard "Lenny Kats" Katsel.
Cardi B smiling on the red carpet wearing a blue vinyl trench coat at the Maxim Super Bowl LII party. Photo by Leonard "Lenny Kats" Katsel
Altec Lansing rugged waterproof Bluetooth party speaker being splashed with water on an outdoor deck, a durability and IPX-rated waterproof demonstration campaign produced for Altec Lansing, a client of Digital Media Strategist Leonard "Lenny Kats" K
Man carrying an Altec Lansing waterproof Bluetooth boombox through ocean surf at the beach, showcasing the speaker's rugged, splash-proof design in a coastal lifestyle campaign produced for Altec Lansing, a client of Digital Media Strategist Leonard