OPERA ITALIANA X NY Metropolitan

CENTRAL PARK X OPERA FOR ALL

The Situation

To create a video that would tell Alvise Casellati’s story of bringing Opera Italiana to New York City. The Opera was invented in Italy more than 500 years ago. The Opera Theater is the place where the human voice is able to achieve its maximum potential. Almost all the operas being performed today use a Libretto, which is text written in Italian.

The Solution

Creating content, both photo and video that told Alvise Casellati and Opera Italiana, In The Air’s story. From breathtaking views of NYC taken by helicopter to a full production setup onsite to capture both pro audio sound and a 360 degree view of the concert. In addition a live streaming setup was used to stream live in Italy.

What We did

Research

Brand Messaging

Brand Strategy

Photography

Video