ALTEC LANSING
“EVERYTHING PROOF”
Altec Lansing has been connecting people to sound since 1927. From wireless systems that go where you go, to headphones that make music personal, to speakers that keep your phone charged so you never miss a beat.
The Position
The Strategy
When moviegoers first heard actors' voices, Altec Lansing made it happen. When 450,000 people packed a farm in Woodstock, New York, Altec Lansing delivered the sound. When generations of music lovers wanted to get lost in it, Altec Lansing was there.
We built "Everything Proof" to carry that legacy forward, a platform built on the idea that Altec Lansing gear goes wherever life goes. Waterproof. Dustproof. Shockproof. Party-proof. Music may change; its power to move us doesn't.
What We did
Art Direction
Research
Brand Messaging
Brand Strategy
Brand Identity
Photography
Video
Digital Media Strategy
Client Activation